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Cover letter

How to write a convincing cover letter

Learn how to explain your motivation, suitability and potential contribution without simply repeating your CV.

Back aux conseils

What is the purpose of a cover letter?

A cover letter complements your CV. It explains why you want the position, why your profile matches the organization’s needs and what you can contribute. It should be tailored to each application.

Before writing

Research the organization’s mission, the responsibilities of the position, the required competencies, the employer’s projects and the challenges the position is expected to address.

Recommended structure

1. Subject line

Clearly state the position and vacancy reference.

Example:

Subject: Application for Administrative Manager – Reference ADM-2026-04

2. Introduction

Immediately identify the position, your professional profile and the main reason for your interest.

3. Why this organization?

Demonstrate that you understand the employer’s activities and needs. Refer to a specific mission, project or value that genuinely relates to your experience.

4. Why your profile?

Select two or three competencies that directly match the role. Support them with concrete examples and results.

5. Your potential contribution

Explain how your experience can help the organization. Do not focus only on what the position can offer you.

6. Conclusion

Confirm your interest and availability for an interview.

Simple model

Dear Hiring Manager,

I am applying for the position of [job title], advertised on [source]. With [number] years of experience in [field], I have developed strong skills in [skill 1], [skill 2] and [skill 3].

I am interested in joining [organization] because of [specific reason related to its mission, projects or values].

In my previous position at [organization], I [specific action or achievement]. This resulted in [measurable result]. I believe this experience would enable me to contribute effectively to [requirement or objective of the role].

I would welcome the opportunity to discuss my motivation and potential contribution in an interview.

Yours sincerely,

[Full name]

Practical rules

• Keep the letter to one page.
• Use short paragraphs.
• Reflect the important competencies in the vacancy.
• Provide specific examples.
• Use a professional and natural tone.
• Save the final letter as a PDF.
• Check the organization and recipient names.
• Proofread carefully before submitting.

Mistakes to avoid

• Repeating the entire CV.
• Using a generic letter.
• Focusing only on your own needs.
• Exaggerating your abilities.
• Writing excessively long sentences.
• Using vague compliments.
• Naming the wrong position or organization.
• Submitting a letter with spelling mistakes.

Final advice

A convincing cover letter creates a clear connection between the employer’s needs, your achievements and your motivation. It should give the recruiter another strong reason to invite you to an interview.